Ericka KoehlerDo You Have Too Many Meetings?Most of us have experienced the frustration of being in too many meetings that don’t add value and, instead of helping us move forward, end…Oct 10Oct 10
Ericka KoehlerThe Impact of Visual Marketing: The Power of Images and Videos to Boost Your BrandIn a world where social media has transformed how we communicate, images and videos have become essential tools for connecting with people…Oct 10Oct 10
Ericka KoehlerWhy Direct Mail Remains Crucial in Today’s Marketing LandscapeDespite the predominance of digital strategies, direct mail marketing remains an effective tool for capturing consumers’ attention. By…Sep 29Sep 29
Ericka KoehlerThe Art of Understanding the Consumer: Key Factors for Building Lasting ConnectionsGrasping consumer behavior is essential for brands that want to create and maintain strong customer loyalty. It’s not just about tracking…Sep 28Sep 28
Ericka KoehlerTransmedia Storytelling: Connecting Audiences Across Multiple PlatformsTransmedia storytelling, also known as multiplatform storytelling, is a narrative technique that unfolds a story across multiple media…Sep 3Sep 3
Ericka KoehlerLovebrands: Beyond Loyalty, Towards the Humanization of ConsumptionIn today’s saturated market, where choices abound and information is everywhere, a few brands manage to stand out not just as products or…Sep 2Sep 2
Ericka KoehlerBranded Entertainment: Transforming Entertainment into a Brand ExperienceIn an era where digital content is everywhere and capturing consumer attention is increasingly challenging, brands have had to push the…Sep 2Sep 2
Ericka KoehlerThe Media Plan: A Key Strategy for Advertising SuccessIn the world of marketing and advertising, the Media Plan is a crucial tool that defines how advertising content will be distributed to…Sep 2Sep 2
Ericka KoehlerThe Influencer Dilemma: Why Celebrity Endorsements May Not Always Be the Best Choice for BrandsIn the digital age, influencer marketing has emerged as a powerful strategy for brands seeking to reach and engage their target audiences…Sep 1Sep 1
Ericka KoehlerThe Power of Transmedia: Exploring Narratives Beyond Traditional BoundariesWhat is Transmedia?Sep 1Sep 1
