Ericka Koehler ®©Transmedia Storytelling: Connecting Audiences Across Multiple PlatformsTransmedia storytelling, also known as multiplatform storytelling, is a narrative technique that unfolds a story across multiple media…Sep 3Sep 3
Ericka Koehler ®©Lovebrands: Beyond Loyalty, Towards the Humanization of ConsumptionIn today’s saturated market, where choices abound and information is everywhere, a few brands manage to stand out not just as products or…Sep 2Sep 2
Ericka Koehler ®©Branded Entertainment: Transforming Entertainment into a Brand ExperienceIn an era where digital content is everywhere and capturing consumer attention is increasingly challenging, brands have had to push the…Sep 2Sep 2
Ericka Koehler ®©The Media Plan: A Key Strategy for Advertising SuccessIn the world of marketing and advertising, the Media Plan is a crucial tool that defines how advertising content will be distributed to…Sep 2Sep 2
Ericka Koehler ®©The Influencer Dilemma: Why Celebrity Endorsements May Not Always Be the Best Choice for BrandsIn the digital age, influencer marketing has emerged as a powerful strategy for brands seeking to reach and engage their target audiences…Sep 1Sep 1
Ericka Koehler ®©The Power of Transmedia: Exploring Narratives Beyond Traditional BoundariesWhat is Transmedia?Sep 1Sep 1
Ericka Koehler ®©Interactive Branded Content: The Future of Engagement and Why You Should Bet on ItThe Rise of Interactive Branded ContentAug 31Aug 31
Ericka Koehler ®©The Evolution of Communication in the Age of New Media: How We Interact, Communicate, and Receive…The Changing Landscape of CommunicationAug 31Aug 31
Ericka Koehler ®©What to Do When Your Campaign Fails: Reflections, Analysis, and ActionsUnderstanding Campaign FailureAug 30Aug 30
Ericka Koehler ®©Navigating Brand Crisis Management: Silence vs. Content CreationThe Dilemma of Crisis ManagementAug 30Aug 30
